Principals

David O. Taber

David Taber is the author of the Prentice-Hall book, "Salesforce.com Secrets of Success," and the CEO of SalesLogistix. Before founding the firm, David Taber ran a marketing consultancy for Silicon Valley and international startups, David Taber &Associates. In dozens of client engagements, he noticed a repeating pattern: all the companies were using Salesforce.com, and the big problems they were all experiencing had to do with the business processes surrounding their SFA/CRM systems. Users couldn't find customers, support tickets, or deal status. Executives couldn't get a believable forecast. Marketers were going crazy trying to get their leads through to Sales in a productive way.

That's why he co-founded SalesLogistix.

David Taber has over 25 years of experience in high technology companies, including:

Senior Vice President of Marketing at Forte Software, the premier distributed development environment for object-oriented software

Vice President of Worldwide Marketing for ILOG, the world leader in software engines for business rules and optimization algorithms

Director of pricing, website, analyst, and competitive marketing for Sybase

Director of Business Development at Sun Microsystems.

Director of Product Marketing at SunSoft

Systems Engineer at Stanford Research Institute

MBA in Marketing + Finance from UC Berkeley's Haas school of business

Complete CV here

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